We believe that every child has the right to realise their potential.

Since 2007 the Weet-Bix TRYathlon Foundation has provided hundreds of disadvantaged Kiwi kids the opportunity to participate in the Sanitarium Weet-Bix Kids TRYathlon, so they too can experience the benefits of taking part, and truly shine.

With your support the Foundation funds equipment and subsidises entry for children that could do with extra support. If you would like to help a child who deserves to have this opportunity, please make a donation.

Thank you for your generosity.